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Our Story

Two friends. Two dads. One mission.

Serial founders Topi Joonas and Ryan Scott have built successful businesses together for years. Two friends, two dads, both entrepreneurs with a habit of fixing what annoys them. Now they’ve built the HLTH Band.

1 year of R&D£200,000 investedUnder £100 · no subscription
HLTH founders Topi Joonas and Ryan Scott

Where it started

It all started with a cardiac event

Topi’s dad survived. But it shook the whole family. Staying on top of your health wasn’t a someday plan anymore. Now it was everything.

Emergency department entrance

Topi's dad

A pricey smartwatch that told him next to nothing

His dad had worn his smartwatch every single day. It buzzed with messages. It counted steps. And it died every night, exactly when it was supposed to be tracking his health.

Ryan's grandma

Told by her GP to track her health. Priced out at £300.

The device her GP recommended cost over £300. She couldn’t afford it, so she never started. Just one month later she contracted a virus which paralyzed her from the neck down. She also survived, but the damage was already done.

The mission

Two families. Same problem. Real health tracking was either a hassle or too expensive. And after becoming first-time dads, the mission was never more clear: build a tracker they could trust themselves, and that people can actually afford.

The build

A year, £200,000, and
six trips to the factory floor

Topi and Ryan didn’t outsource. They went directly to the factories behind the world’s biggest wearable brands, and with the help of top engineers formerly behind the Amazon Halo, they found the chip suppliers, the engineering talent, and the data scientists they needed for the mission.

They lost count of how many prototypes they went through. But all of it led to exactly what they set out to build: accurate, lightweight, comfortable, and waterproof, so it never comes off. No screen to distract you and 30 days on a single charge. A truly affordable dedicated fitness tracker.

The HLTH Band on a wrist beside the app

1 year

of research and development

£200,000

invested in getting it right

6 trips

to meet the engineers in person

30 days

on a single charge

“

We could have charged a monthly fee. Everyone else does. But the people who need this most are exactly the ones who shouldn’t have to keep paying just to see their own health data.

Topi Joonas · Co-founder, HLTH

No screen. All signal.

Why the data is actually different

A smartwatch spreads its power across a bright screen, apps, and constant notifications. The HLTH Band has no screen. So nearly all its power goes to one job: the sensors.

It reads your body far more often than a watch ever could, tracking blood pressure, heart rate, HRV, and sleep using the same multi-wavelength light sensors found in GP clinics. More readings, taken more consistently, build a clearer picture of your health over time, so you can finally trust what you see.

The HLTH app across three phones showing health metrics

Our philosophy

What we still believe

HLTH products are intentionally screen-free and subscription-free. We remove distractions, reduce friction, and give you full access from day one, because better health shouldn’t come with monthly fees or constant notifications.

01

Clarity Over Noise

We focus on insights that matter, not endless data streams.

02

Long-Term Health

We design for sustainability, recovery, and longevity, not quick wins.

03

Human-Centered Design

Technology should adapt to people, not the other way around.

04

Ownership & Privacy

Your health data belongs to you, always. Never sold, never shared.

Own Your HLTH Journey

Accurate, affordable, and yours from day one. No subscription, 30-day battery, free worldwide shipping.

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HLTH

Wear Your Future.

info@hlthtrack.com

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99 Brands Incorporated · 1309 Coffeen Ave, Sheridan, Wyoming 82801, United States.

The HLTH Band is built for continuous, everyday wellness tracking, not clinical use. It is a wellness device and is not intended to diagnose, treat, cure, or prevent any disease.

Medical advisory board

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© 2026 HLTH · 99 Brands Incorporated. All rights reserved.

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Topi and his dad, who wears the HLTH Band daily

Today

“I wish I’d had this
years ago”

Topi and his dad, who wears the HLTH Band daily

That’s what Topi’s dad says. He wears his HLTH Band every day now. And for the first time, he actually trusts what he’s looking at.

Since launch, stock has sold out three times, and new reviews land on Trustpilot every week from people just like him.

★Rated Excellent · 4.6 on Trustpilot

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